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5 Common Mistakes in ABM Sales & Marketing Alignment (and how to avoid or fix them)
A look at common reasons why well-meaning sales & marketing alignment efforts stall and how to fix them
- August 24
- 5:00 PM – 6:00 PM
It’s not good enough to just “agree” on common objectives across your sales and marketing teams. How does that agreement manifest in what happens on a Tuesday morning? How does it help you coordinate an integrated, momentum-building story with a complex buyer?
In this fast-paced session, Matt Heinz will walk through five common reasons why well-meaning sales & marketing alignment efforts stall or fail, along with pragmatic recommendations to start immediately generating better results, cross-team satisfaction and repeatable, predictable results.
- How to operationalize agile playbooks to increase consistency
- How technology and “checklists” work together to drive better execution
- The role of data, dashboards and accountability to increase performance