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AMA Content-Marketing Workshop

A 7-step blueprint to Content Marketing success

Jun 12
  • June 12 – June 13
  • One Prudential Plaza

Is anyone reading your content? 

Attend this AMA Content Marketing Training Series event and leave with a blueprint to make sure your content marketing is making an impact. 

Over two days, you'll go hands-on in learning how to use the power of storytelling to produce business results through social media, articles, e-newsletters, white papers, blogs, case studies, videos and more.

What You'll Learn

You will be split up into B-to-B and B-to-C teams to make sure you get the specialized training you need.

Day 1 Covers:

  • Content marketing fundamentals
  • Understanding the role of content in the customer journey 
  • Identifying customer pain points and providing solutions
  • Strategy for creating quality content
  • Case studies of great brand storytelling
  • Auditing your existing content

Day 2 Covers: 

  • Discovering the heart of your brand
  • Crowdsourcing content
  • 80/20 rule for balancing helpful content and product pitching
  • Editorial calendar creation
  • Keywords and SEO
  • Building a content team
  • Measuring ROI


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