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AMA Content-Marketing Workshop
A 7-step blueprint to Content Marketing success
- June 12 – June 13
- One Prudential Plaza
Is anyone reading your content?
Attend this AMA Content Marketing Training Series event and leave with a blueprint to make sure your content marketing is making an impact.
Over two days, you'll go hands-on in learning how to use the power of storytelling to produce business results through social media, articles, e-newsletters, white papers, blogs, case studies, videos and more.
What You'll Learn
You will be split up into B-to-B and B-to-C teams to make sure you get the specialized training you need.
Day 1 Covers:
- Content marketing fundamentals
- Understanding the role of content in the customer journey
- Identifying customer pain points and providing solutions
- Strategy for creating quality content
- Case studies of great brand storytelling
- Auditing your existing content
Day 2 Covers:
- Discovering the heart of your brand
- Crowdsourcing content
- 80/20 rule for balancing helpful content and product pitching
- Editorial calendar creation
- Keywords and SEO
- Building a content team
- Measuring ROI