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Amplify Design

Navigating the new world of design

Nov 01
  • November 1
  • 6:30 PM – 9:30 PM
  • McKinsey Design | LUNAR Studio

Today’s leaders naturally want their company's products and services to be on the "good design" list, yet consistently delivering this goal is increasingly difficult. As the role of the designer continues to shift away from the traditional, the landscape is expanding and calling for designers to be more multifaceted than ever. This includes elevating the business value of design and spreading design to atypical organizations and industries. In 2018, McKinsey & Company correlated the financial data and design actions of 300 companies over 5 years. The results of the survey and underlying framework suggest that design is far more powerful than just eye candy on physical and digital products. How do we as designers fit into that equation? In a lively discussion, the McKinsey design team will share how they’re navigating the new world of design and how it shapes their role today. 

Post-panel reception includes drinks + bites and an opportunity to unpack larger discussions about design and the work that we do. 

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