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Building Brands People Love

Top Chicago marketers discuss the steps to building a brand people will fall in love with

Jan 24
  • January 24
  • 6:00 PM – 8:00 PM
  • TBA - check link

With the rise of mass marketing and social media, getting people to engage with your business is hard. Getting them to fall in love with your brand is even harder. Join General Assembly for an evening of conversation and some healthy debate with Chicago's top entrepreneurs and marketers as they discuss the building blocks that go into crafting a brand that people will fall in love with.

Creating the company was supposed to be the most challenging part. You developed an idea and you made it work. Now, you have to put the idea on display for the world to see. The first thing customers, investors, and prospective employees will see? The name of your brand.

The name has to represent the idea, let you tell a story, allow your idea grow and evolve. The name is as unique and powerful as your idea. Your brand identity doesn't stop with just the name. How your brand interacts with it's followers, your messaging, and how your brand make your users feel are key factors to building a lovable brand.


Steven Dyme 
Co-Founder & CEO, Flowers for Dreams

Margo Kahnrose 
Senior Director of Brand, SpotHero

Russ Klein 
CEO, The American Marketing Association


  • 5:30-6:15pm Check-in and networking
  • 6:15-6:20pm Welcoming remarks, event kickoff
  • 6:20-7:30pm Panel
  • 7:30-7:45pm Audience Q+A
  • 7:45-8:15pm Mingling and wrap-up
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