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Content Strategy for Lead Generation
A complete approach to creating a content marketing program that will generate leads
- March 28
- 2:00 PM – 5:00 PM
- Orbit Media Studios
You are launching a new content marketing program …or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy.
Here is the complete approach to making that bridge a fast-flowing highway of continuous demand. In this session, Andy will do a deep dive into driving leads, from action to outcome. We’ll cover:
- Who are we talking to and why do they care?
- What do we publish?
- And how will it be promoted?
- Who are we collaborating with?
- And where are we active?
- …and finally, goals and measurement
There’s more than one way to generate demand for services. This is one of the best.
- 2:00 – 2:15 PM – Arrive, grab some coffee and a snack, get settled
- 2:15 – 4:30 PM – Presentation with breaks
- 4:30 – 5:00 PM – Q&A and beers or soda provided by Orbit