Content Strategy Masterclass: Cultivate Your Brand, Grow Your Audience

This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders.

You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways

• Build a strategic content marketing plan 
• Identify the right target audience 
• Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development by learning techniques for creating better quality content 
• Create cohesive content calendar 

Preparation

For people who are already creating content in some form but want to include its quality and/or its reach and engagement metrics. Something to take notes on, paper or digital.