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How to Audit Your Content and Website for SEO and Lead Generation – Hosted by the AMA

A Q&A with top digital marketer Gini Dietrich

Feb 23
  • February 23
  • 3:00 PM – 4:00 PM
  • Orbit Media

The 80/20 rule tells us that 80% of results come from 20% of the efforts. In marketing, it’s more like 90/10.

Especially when it comes to SEO. But what’s getting the results? Which content is in the top 10%? Which pages? Which sources of visitors? In this AMA in the PM session, we’ll cover the tools and tactics you can use to start getting better results from digital, without an expensive website redesign.

Key takeaways:

  • Finding the articles and pages that get the best results from search
  • Measuring the performance of your sales pages
  • Checking the performance of your navigation, links, and calls to action
  • Discovering which actions will drive the greatest impact for traffic and conversions


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