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Empathy Edge: How To Create an Empathic Brand in a Digital World

Exploring the value of compassion as an engine for your brand and culture success

Nov 07
  • November 7
  • 6:00 PM – 8:00 PM
  • Rent 24

Sexism. Ageism. Deep-seated, mind-clouding prejudices.

Furious customers and failed business launches. Partnerships abandoned out of fear, projects destroyed by misunderstanding.

Every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy.

When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, listen, or understand another point of view—we remain paralyzed. Instead of finding solutions, we repeat the same mistakes. This impacts our professional reputation, team’s productivity, customer’s experience and organization’s performance.

Our digital world does not let us off the hook in showcasing this deeply human connection. In fact, doing business online and in social media demands that we be even more empathetic than ever before if we want to keep customers, gain market share and thrive.

Here from San Francisco on her book tour, brand strategist and speaker Maria Ross, shares insights from her just-released book, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success. A Playbook for Brands, Leaders, and Teams. She headlines a lively panel of business experts as they explore the value of compassion as an engine for your brand and culture success. Learn how you as leaders and marketers can amplify empathy through your work, create a more empathetic experience online and bring your organizations along with you to create a better world.


  • Why empathy is actually good for business. Empathy is not just nice: it’s a competitive advantage. We'll walk through the financial & organizational benefits of acting with empathy–and how you can persuade others in the organization to do the right thing.

  • How to avoid the "empathy veneer." Rather than simply play to good press, there are three levels your organization (regardless of size) must address to truly act with empathy and walk its talk. And learn the crucial role you can play to kick this into motion.

  • How to flex your empathy muscle: Five ways to cultivate empathy in your digital communications with customers, colleagues and community.

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