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Foundations in Effective Marketing Writing
Engaging and moving readers to action
- February 27 – February 28
- One Prudential Plaza - AMA Support Center,
You face three challenges as a marketing writer:
The messages you craft need to: 1) be extremely clear, 2) instantly engage, and 3) make the most of many formats, from tweets to blogs to white papers.
For most writers, consistently meeting these challenges can be difficult. The AMA Foundations in Effective Marketing Writing Training Series event is a two-day workshop where you’ll get hands-on help to significantly raise the impact of your marketing writing.
Throughout the two days, you’ll learn, discuss, and practice what makes for excellence in marketing writing. Individually, you will assess your writing skills and create a customized action plan for continued progress in your writing.