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Freedom of Freelance

An exploration of the ups and downs of freelance design work

Nov 16
  • November 16
  • 6:00 PM – 8:30 PM
  • Platform

AIGA Chicago and Artisan present
Freedom of Freelance
When we think of freelance, freedom often comes to mind—but freedom has a flipside. When you start your own venture, you're responsible for constructing a creative process with your stamp on it—and that's on top of the day-to-day operations.

AIGA Chicago and Artisan invite you to peek into the minds of Susan Fireside, Kyle Letendre, and Adé Hogue as we discuss process, motivation, red flags, and more in regards to freelance design. Our panelists will share tips and stories about experimenting with their own creative structure.

Susan Fireside
Susan Fireside has been igniting ideas and solving design challenges outside traditional thinking as a multi-disciplinary design director with a focus on creating modern and engaging work that elevates the full brand experience. She’s a big picture thinker that looks at the intricate details. She’s able to synthesize methods and technologies, leading through collaboration and consolidating essential research, strategy and tactics into communications that set the soul on fire. 

As a creative, some of her influences are rich and beautiful textiles, architecture, nature and interior environments. She’s always passionate about learning the cultural anthropology around us and finds inspiration comes from anywhere, anyone and anything. She enjoys collaborating with other creatives to solve design challenges outside traditional thinking. Her motto is, “always keep your eyes and ears open and keep a curious mind." 

Kyle Letendre
Kyle Letendre is an independent lettering artist, illustrator and designer based in Chicago. He left his full-time role as a Senior Designer at Delicious Design League in March of this year, much to the dismay of his mom, but everything’s been okay so far! Kyle’s clients include Instagram, Airbnb, McDonald’s, Bud Light, Jack Daniel’s, and American Express. He teaches Expressive Type at the Chicago Portfolio School and isn’t great at ending bios.

Adé Hogue
Adé Hogue is an enthusiastic Art Director with a passion for custom lettering and photography. He has worked for companies/agencies, both large and small, to create design solutions to various problems. He enjoys exploring both the physical world, and the artistic one. He has the wonderful job of using his hands to blend the beautiful with the practical. Doing more than pushing pixels, he get to take ideas and turn them into something physical.

6 PM – Reception
6:30 PM – Presentation

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