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How Design Improves AI

R/GA Chicago offers insights on branded AI experiences - what works, and what doesn't

Oct 01
  • October 1
  • 4:30 PM – 6:30 PM
  • R/GA Chicago

The next wave of consumer engagement transformation is happening at the intersection of Augmented Intelligence technology and brand expression. Intelligent platforms, augmented by a full suite of business services, are changing the way we engage with customers. With a strategic combination of creativity and technology, we can now capture consumer intent and finally deliver on the digital promise of one-to-one customer relationships. The opportunity for designers, writers and creative technologists is to humanize these experiences, making them both brand appropriate and memorable. In this conversation, we’ll share examples of branded AI experiences created at R/GA Chicago, and offer insights on what we have found successful.


Tim Hogan, Creative Director

Michael Morowitz, Executive Technology Director & Co-Founder of Brand AI

Matt Marcus, SVP, Executive Creative Director & Co-Founder of Brand AI

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