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June Wine & Web: Comprehensive Content Audits

Learn the steps to audit content and help you build the case for your marketing strategy

Jun 25
  • June 25
  • 5:30 PM – 7:00 PM
  • Orbit Media Studios

Building the Case for Content

In this session, we’ll give you a step-by-step process for auditing content that helps you build an inarguable case for your marketing strategy. We’ll talk about:

  • The six key data inputs for a full audit
  • How to identify gaps in your content
  • Inventorying against the customer journey
  • Building an experience arc
  • Establishing your content pillars
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