Event Detail More Events
Measuring Marketing ROI
Learn how to develop a road map for putting marketing ROI techniques into practice
- September 26 – September 27
- 8:30 AM – 4:00 PM
- AMA Support Center
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
Recent advancements in marketing analytics and data accessibility make measurements more possible than ever before, yet no “silver bullet” approach exists. Improving the return on investment (ROI) for your marketing initiatives requires a comprehensive approach to the measurement of marketing effectiveness and the analysis of financial outcomes. This two-day workshop will help you develop a road map for putting marketing ROI techniques into practice.