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Society for Marketing Professional Services Chicago Content Marketing Skills Seminar

Learn how to focus your company's content toward solutions and opportunities

Nov 02
  • November 2
  • 11:30 AM – 1:30 PM
  • W.E. O’Neil Construction Co.

This hands-on session will help you develop a thorough understanding of content marketing and develop a content marketing plan so that you will never be scrambling or stumped for an effective theme for content.

Learn how to focus your firm’s content not on what the they want to sell, but on how it can provide solutions to the problems and opportunities that its ideal clients are facing.


1. Learn about four content types - newsjacking, trendspotting, how-to's and how-to-work-with

2. Understand how to design effective problem-oriented and opportunity-oriented content

3. Leave the seminar with a solid idea and outline for your first post


11:30am - 11:45am Networking

11:45am - 1:15pm Seminar

1:15pm - 1:30pm Q&A


Carl Friesen, Thought Leadership Resources Carl Friesen has over 15 years of experience helping professional firms build their profile as thought-leaders, helping business professionals create and publish content in media relied upon by their ideal clients. He has worked with business professionals on six continents, and for a wide range of firms in engineering, architecture, accounting, law and consulting.

Carl holds a graduate degree in journalism, MBA in Marketing and is the author of five books on professional marketing. He is a frequent contributor to Marketer and has spoken at several SMPS chapters. He lives in Mississauga, Canada.

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