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Strategic Thinking is a Muscle - Work It or Lose It

Work your strategic thinking abilities and get recommendations for expanding your knowledge

May 01
  • May 1
  • 8:30 AM – 5:00 PM
  • AMA Support Center: One Prudential Plaza

Do you find yourself getting bogged down in the details of specific marketing tactics, campaign schedules, product specs, reports, updates, budgets and all of the other day-to-day work? Do you ever wonder what the work is leading to or why you’re doing it? Are you ready to expand your marketing strategy development skills and flex those strategic mental muscles?  Join us for Strategic Thinking, where there will be real, live exercises to work your strategic thinking abilities along with recommendations for resources you can use to expand your knowledge. You will also receive tools to lead strategic thinking back in the office. 

Participants will learn about the building blocks of creating strategy and resources for informing strategy. Marketers will also learn the integral role of creativity in strategy and how insights lead to strategic and creative thinking that eventually lead to better performing campaigns. Participants will use specific exercises and tools to inspire strategic thinking – in the session and back at work. Attendees coming out of this session will be better strategic thinkers themselves and will also have the tools to lead strategy development in their organizations.

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