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Wine & Web – How to Audit Your Content and Website Copy

How to figure out what content on your site is getting results

Feb 26
  • February 26
  • 5:30 PM – 7:00 PM
  • Orbit Media Studios

The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?

In this talk, topics will include…

  • Which articles and topics get the best results in which ways

  • How to measure the relative value of various traffic sources

  • How to use Analytics to see the performance of each sales pages

  • Check the performance of your navigation, links and calls to action

Space is limited.

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