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Wine & Web – How to Audit Your Content and Website Copy
How to figure out what content on your site is getting results
- January 29
- 5:30 PM – 7:00 PM
- Orbit Media Studios
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
In this talk, topics will include…
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
Space is limited.