Wine & Webinar: 10 Actionable Tips to Improve Website Quality & E-A-T

Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness.

The consensus is that E-A-T seems to be the common underlying factor behind a lot of these updates.

In this session, we’ll discuss the role E-A-T plays (and does not play) in Google’s algorithms. We’ll identify the tactics and strategies that can potentially create trust issues with your website.