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Wine & Webinar: 10 Actionable Tips to Improve Website Quality & E-A-T
10 Actionable Tips to Improve Website Quality & E-A-T
- September 29
- 5:00 PM – 6:00 PM
Lily Ray, Director of SEO at Path Interactive, is among the key figures in the industry who often talk about Google’s concept of E-A-T: expertise, authoritativeness, and trustworthiness.
The consensus is that E-A-T seems to be the common underlying factor behind a lot of these updates.
In this session, we’ll discuss the role E-A-T plays (and does not play) in Google’s algorithms. We’ll identify the tactics and strategies that can potentially create trust issues with your website.