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Wine & Webinar: The Content-Driven ABM Strategy
How to Use Research-Backed Content to Fill the Pipeline
- May 25
- 5:00 PM – 6:00 PM
Lessons learned from one ABM practitioner, after several false starts, duds and flat results, we have cracked the code and we’re ready to share how we did it. This session answers the following questions:
- What content makes key accounts want to click?
- Which format for content brings you closest to your prospect?
- What does 1×1 automated outreach actually look like?
- How to follow up with an irresistible offer?
After this session, you’ll forget quantity and focus on quality. That’s the quality of the content, the visitor and that one desired outcome: hearing ‘yes’ on that final phone call.