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Wine & Webinar: Turning Interviews into Content: How to Get and Use Information from Subject Matter Experts
Turning Interviews into Content: How to Get and Use Information from Subject Matter Experts
- October 13
- 5:00 PM – 6:00 PM
You know copy. You know web sites. But you aren’t an expert in everything you’re creating content for. Subject matter experts know their stuff. They know all the products and services and customer needs…but they tend to speak in jargon.
How do we marry the two? Subject matter expert interviews.
In this Wine and Web we will:
Learn how to conduct an SME interview
How to make it an actual conversation
How to get the information you need when you don’t know what information you need
How to align the conversation in a way that reveals conversions
How to turn that into actual content
Become a subject matter expert on subject matter experts.