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Wine & Webinar: Turning Interviews into Content: How to Get and Use Information from Subject Matter Experts

Turning Interviews into Content: How to Get and Use Information from Subject Matter Experts

Oct 13
  • October 13
  • 5:00 PM – 6:00 PM

You know copy. You know web sites. But you aren’t an expert in everything you’re creating content for. Subject matter experts know their stuff. They know all the products and services and customer needs…but they tend to speak in jargon.

How do we marry the two? Subject matter expert interviews.

In this Wine and Web we will:

  • Learn how to conduct an SME interview

  • How to make it an actual conversation

  • How to get the information you need when you don’t know what information you need

  • How to align the conversation in a way that reveals conversions

  • How to turn that into actual content

Become a subject matter expert on subject matter experts.

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